This message is for you who are eager to learn and improve——
中欧国际工商学院拉各斯公开课---Business Strategy in ChinaIt's going to start in Lagos!
CEIBS plans to hold an open course on China's business strategy in Lagos from November 18 to 20, 2019. Zhuang Hanmeng, associate professor of management and doctoral candidate of CEIBS, will give lectures in person to create an international high-quality class for you!
The following is a detailed introduction to the open class. If you are interested and want to "recharge", please take a closer look
China has become the second largest economy in the world and one of the most attractive markets in the world. Many successful enterprises have emerged in the process of China's integration into the world economy. Looking at the global economy, China has become the world's largest commodity trading country, the world's second largest destination and source country of foreign direct investment (FDI). Since the beginning of the reform and opening up process, China has not only made its own economy soar, but also benefited other global economies, and is the largest contributor to global economic growth. It is becoming more and more important for global managers to understand China's business strategy.
模块一：The Competitive Context of China
模块二：Multinational Companies in China
模块三：China’s New Competitive Advantages
课程时间：18-20 November, 2019
课程地点：Radisson Blu Hotel, Victoria Island, Lagos
庄汉盟 (CHNG, HAN MING DANIEL)
Dr. Zhuang Hanmeng, associate professor of management, CEIBS. He was an assistant professor at the Business School of chengjunguan University in South Korea. In addition, he has worked in a number of schools, including SK School of management, University of Texas at Austin McCombs business school, etc.
Professor Zhuang is a Ph.D. in management at the University of Texas at Austin's McCombs School of business. He graduated from the National University of Singapore with a Bachelor of Business Administration degree in 1995, a Bachelor of Science degree from the University of London in 1996, and a master of business degree from Curtin University of science and technology in 2001.
Dr. Zhuang was the founder and managing director of Deakin Pte Ltd, general manager of IMC Technology Pte Ltd and infantry officer of Singapore Armed Police Force. In addition, he also served as a special reviewer of strategic management journal, management research journal and other journals, commentator of the annual academic conference of management, member of management society and strategic management society, etc.
CEIBS was jointly founded by the Chinese government and the European Union in 1994. Relying on Shanghai Jiaotong University and European management development foundation, the college has campuses or teaching and research bases in Shanghai, Beijing, Shenzhen, Accra, Ghana and Zurich, Switzerland. As the only business school jointly established by Chinese and foreign governments, CEIBS has developed into a leading business school in Asia and the world in just 25 years.
At present, the school offers MBA, financial MBA, EMBA, global EMBA, service excellence EMBA, senior manager training and PhD courses. The school is the only business school in Asia that has both MBA and EMBA in the top 5 of the financial times global rankings, and has taken the lead in obtaining the Dual Certifications of EQUIS and AACSB in mainland China
Every year, the college holds various academic forums and high-end summits in dozens of major cities in Asia, Europe and Africa, focusing on a number of key industries and hot areas such as automobile, big health, Internet, top brands, family heritage, innovation and entrepreneurship, bringing together all kinds of wisdom. In the era of "mass entrepreneurship and innovation", the college has established the China EU mass innovation platform, which is dedicated to building an entrepreneurial ecosystem. Through the integration of alumni resources and global resources, and the connection of entrepreneurship education, entrepreneurship guidance, entrepreneurship services, entrepreneurship incubation and venture investment, a closed-loop business is formed to protect alumni entrepreneurship and help the national entrepreneurship and innovation strategy and economic transformation.
Method 1. Contact Mr. Xu of CEIBS via wechat, wechat:xxs0517
Method 2. Fill in the registration information online: